Fastrac Blog Postings
In an effort to usher in the newest season of AMC’s Mad Men, the advertising industry is all a-buzz about the golden age of advertising: the 1950’s and ‘60’s.
Agencies are re-visiting the most popular ads of the decades illustrated in the popular television series and some are even reproducing America’s most iconic advertising for the digital era (see Project Re: Brief).
But what’s our favorite mid-20th century ad, you ask?
Of course it’s automobile-related.
Heard of Pinterest? It’s the new social media phenomenon growing leaps and bounds – in more statistical terms, more than 4,000 percent in the past six months.
In Panama, carmaker Peugeot has created a clever campaign to draw attention to its cars – and increase Pinterest followers.
Pinterest users are given puzzles illustrating various car models and encouraged to find the missing pieces of the cars on the Peugeot Panama Facebook page or website, then pin them on their own boards.
Creativity + innovation + Pinterest. We like it.
After 14 seasons, Peyton Manning was cut loose from the Indianapolis Colts. ESPN’s Chris Mortensen broke the news via Twitter. And, as usual, sports fans – particularly Colts fans – on Twitter were abuzz.
In just the hour following Mortensen’s report, tweets mentioning the sports icon reached more than 48,000.
(via Mashable)
Colts fans expressed anger and frustration for Colts owner Jim Irsay for letting him go, and other team’s fans used Twitter to lobby for Manning’s skills on their own teams.
And where will Manning end up? If Twitter is any indication, he might be headed to the New York Jets or the Miami Dolphins – the two teams led the Twitter buzz, each with 28 percent of the tweets.
(via Mashable)
Manning’s career may be up for grabs, but one thing’s for sure: Twitter is not only a viable means for sports and fan engagement, but the media of choice for breaking big sports news.
Where do we start?
If you’ve missed the news of the Daytona 500, then you must be living under a rock.
Sunday was full of adventures, or, shall we say misadventures. Rain caused a 30-hour rain delay and the race was postponed numerous times.
Then, Juan Montoya crashed into a jet dryer! Haven’t seen it? Watch it here.
After two hours, the race was back on, and Matt Kenseth won the race that ended after midnight this morning.
A long weekend filled with ups and downs.
But our favorite part? For the first time ever, a racecar driver on the track tweeted live from his car. Was it safe? We’re not so sure, but he did gain more than 130,000 new followers last night when he began tweeting from his racecar while he waited on the track to be cleared from Montoya’s crash.
NASCAR fans and Twitter united for the very first real-time tweets from on the track.
Talk about fan engagement.
Why do sports fans love social media so much?
We think it’s because social media can keep up with sports just as quickly as a sports fan likes. Gone are the days when you had to turn on the radio to hear the most recent score of a game – social media offers a true sports fan multiple scores from multiple games, without listening to multiple radio stations or TV channels.
Check out some sports+social media stats below.
(via Mashable)
A few key stats we noticed:
- 81 percent would rather get their sports news from the Internet.
- Even when watching the game on TV, a whopping 83 percent will still check social media for sports news.
It’s true. Social media > Radio.
But didn’t we already know that?
Sports + Design. We couldn’t ask for anything more.
Pro snowboarder William Hughes wore a LED suit to snowboard in the darkness, lighting up the night and the snow in an interesting and beautiful way.
He called it “surreal.”
We call it brilliant.
Move over Tim Tebow.
Social media users have a new athlete to Tweet about. Newbie Jeremy Lin.
Lin, post guard for the New York Knicks, kick-started his career Monday night with a whopping 28 points. #Linsanity took over.
Tweets with his name and #Linsanity trended on Twitter and his name was one of the most-searched terms on the Chinese social network, Sina Weibo (similar to Twitter). His recent plays have garnered more than one million views on YouTube this week. And to show he’s really made it? There’s a new tribute rap about him online.
What does this show us? Social media flutters can start up out of no-where, and a rookie can become an overnight success. Brand awareness? You betcha.
But Twitter is a fair-weather friend, so if Lin doesn’t put up points in the coming weeks, the #Linsanity might be over before he can even mark his favorite Tweets.
After declaring bankruptcy in December, Saab is auctioning off its collection now housed in its museum in Trollhattan, Sweden.
Here’s a glimpse of the auto company’s timeline – from its 1947 prototype to its 2011 concept car.
Cheers to a good run, Saab.
It’s about time they “Just Did It.”
Nike has just recently opened its own Twitter account. A Nike spokeswoman told the press they felt it was an appropriate time to launch a Twitter feed because it was “close to New Year’s.” Okay. But New Years 2012!?
With the likes of Shaquille O’Neal using social media to retire, we think Nike’s been missing some pretty big opportunities. Just one day into tweeting, the company already had more than 14,000 followers, including big names in athletics such as Tiger Woods, Lance Armstrong and Steve Nash – and already more followers than rival Adidas.
Twitter – and social media – is here to stay. Maybe already-mega-successful brands like Nike can afford to stay silent until 2012, but your brand might not have that same luxury.
Nonetheless, we think they’re a little late in the game.
A look back at some of 2011’s most memorable sports moments in social media history (via Mashable):
